Effective Science Communication: A Practical Guide to Engaging as a Scientist

ISBN-13: 9780750311717 / Angielski / Twarda / 2016 / 154 str.

Sam Illingworth;Grant Allen

Opis

Scientists are often perceived to be poor communicators, but this can be due to a lack of formalised training at undergraduate level and beyond, rather than an innate inability to communicate. There are many areas of communication that scientists are expected to excel at; for example the writing of technical reports and scientific papers. However, even in these fields there is often very little training given to scientists, with the majority of them expected to learn on the job in a kind of peer-review trial by fire. Effective Science Communication: A practical guide to engaging as a scientist provides a concise and practical guide devoted to the myriad of ways that scientists are expected to communicate in their day-to-day lives, combining for the first time modern methods of engagement such as dealing with the modern media and professional social networking, with traditional methods of technical (and non-technical) presentation, paper-writing and proposal shaping. By offering practical and applicable advice, it provides effectual tools to develop skills to communicate with a variety of audiences in an effective and engaging manner. It includes specific examples and advice on how to apply best practice, and also focuses on teaching the underlying skills that are necessary to use the required tools; for example when demonstrating how to give effective presentations, there will be a focus on the underlying skillset (confidence, pacing, stance) that is necessary to be an effective narrator and communicator, rather than simply talking about the toolset (e.g. how to make nice PowerPoint slides). The book provides a helping hand to all scientists, but especially those beginning their career.