Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing

ISBN-13: 9780749483647 / Angielski / Miękka / 2018 / 256 str.

Pam Didner

Opis

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth

Recenzje

"What's different about this book? Pam Didner has been in the marketing and sales trenches and clearly understands what works...and what doesn't. Save yourself some time making mistakes and just get it right the first time by reading this book." Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc. and Killing Marketing

Spis treści

• • Chapter - 00: Introduction - An overview of sales enablement;
  • Chapter - 01: Sales enablement challenges;
  • Chapter - 02: Content's role in sales enablement;
  • Chapter - 03: Branding and messaging in sales enablement;
  • Chapter - 04: The role of sales in sales enablement;
  • Chapter - 05: The role of marketing in sales enablement;
  • Chapter - 06: Does all marketing lead to sales enablement?;
  • Chapter - 07: How to grow sales through seamless user experience;
  • Chapter - 08: Assembling a sales enablement team;
  • Chapter - 09: The role of new technology in sales enablement;
  • Chapter - 10: Conclusion - The future of sales enablement

O autorze

Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. Her boutique consulting firm advises companies including Intel, 3M, Sunstar, Insitu, Cisco, and more.