Effective Change Communication

ISBN-13: 9783967390582 / Niemiecki / Miękka / 2021 / 104 str.

Veit Etzold

O autorze

Veit Etzold is Professor of Marketing Strategy, Sales and Storytelling in the Department of Small and Medium Enterprises at Aalen University in Baden Württemberg, Germany andis a consultant and lecturer on corporate storytelling.He is one of Europes foremost speakers on strategy and storytelling and the author of several bestselling thriller novels. His clients include global corporations, mid-sized companies, consultancies, start-ups and private equity and venture capital firms. He has worked in media and banking, as a consultant at the Boston Consulting Group (BCG) and as program director at ESMT (European School of Management and Technology). Veit Etzold holds a PhD in Media Science and an MBA from IESE Business School.