Editorial management manual

ISBN-13: 9786209555329 / Angielski / Miękka / 2026 / 52 str.

Gregorio Gualavisi; Arturo Rojas; Maria Gualavisí

Opis

The Publishing Management Handbook: From the Idea to the Reader is a systemic and rigorous analysis of the book industry in the 21st century, dismantling the romantic vision of publishing to present it as a complex architecture of value where symbolic capital and economic viability converge. Throughout its six modules, the book argues that the contemporary publisher is not a mere manufacturer of printed matter, but a cultural and business manager who must operate in the dialectical tension between the preservation of intellectual heritage and the demands of a market characterized by the attention economy.The structure of the text follows the organic chronology of the book's life cycle. It begins by establishing the strategic foundations in Module I, where it is argued that the identity of a publishing house lies in the precise definition of its line and niche. Here, the manual introduces the Profit and Loss Statement (P&L) as the indispensable risk management tool, warning that financial sustainability is the prerequisite for cultural independence.