Economy Hotels in China: A Glocalized Innovative Hospitality Sector

ISBN-13: 9780815375562 / Angielski / Miękka / 2017 / 182 str.

Songshan Sam Huang; Xuhua Michael Sun

Opis

This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies’ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China.

Spis treści

1. Economy hotels in China: A historical perspective 2. Macro-environmental factors for economy hotels in China 3. Consumer markets of economy hotels in China 4. Economy hotel expansion strategies 5. Economy hotel management and operation 6. Entrepreneurs in economy hotels in China 7. Case study I: Home Inn 8. Case study II: 7 Days Inn 9. Case study III: Jinjiang Inn 10. Customer lived experiences in economy hotels in China 11. The future of economy hotels in China