'Worldwide, ecolabelling and certifications are driving the change enabling real and transparent actions by organizations. The green building movement in India has grown, recording a remarkable footprint and it has also clearly demonstrated that 'Green makes business sense'; the green certifications of companies and products are also becoming popular, facilitating companies and products to establish their green credentials. My appreciation to Matisoff and Noonan for putting forth an extensive perspective on this subject.' Jamshyd N. Godrej, Chairman & MD, Godrej & Boyce Mfg. Co. Ltd, and Chairman, CII - Sohrabji Godrej Green Business Centre, India
1. Advancing a perspective of green market transformation; 2. The architecture of green building policies and practice; 3. Choose your own adventure! The landscape of ecolabel design; 4. The labeling building challenge: the world of ecolabels for the built environment; 5. The public and private benefits of green building: many shades of green; 6. Tossing a pebble in a pond: the anatomy of a demonstration project; 7. Demonstrating innovation in green buildings: catalyzing market transformation; 8. Keep raising the bar: Green-lighting a race to the top; 9. It's not easy being green: environmental and equity impacts of green building; 10. A Blueprint for green market transformation; 11. Conclusions: what are we building to?.