ISBN-13: 9781138107953 / Angielski / Miękka / 2017 / 182 str.
ISBN-13: 9781138107953 / Angielski / Miękka / 2017 / 182 str.
Adopting a managerial perspective and discussing concepts and methods to manage eco-innovation in business, this book highlights the interrelated roles of the individual, the firm, partnerships, and business environments. Researchers and practitioners who want to combine a commercial and economical approach with an ethical and social ambition to create an ecologically sustainable firm stand to learn much from these pages.