ISBN-13: 9781874719601 / Angielski / Twarda / 2004 / 248 str.
Business-as-usual, it is widely accepted, will exceed the Earth's carrying capacity in an alarmingly short space of time. In simple terms, we need to learn to use the world's rapidly depleting resources in a significantly more efficient manner. Practical and readily adopted solutions are needed now. Eco-efficiency-or produce more with less - is achieved when goods and services satisfy human needs, increase the quality of life at competitive prices and when environmental impacts and resource intensity are decreased to a degree that keeps them within the limits of Earth's expected carrying capacity. Eco-efficiency - a term first proposed by the World Business Council for Sustainable Development in 1992 - is a management approach that allows businesses to carry out environmental protection measures from a market-oriented point of view, with the aim of illustrating that ecology and the economy do not need to be a contradiction. Indeed, eco-efficiency has been portrayed as a win-win-for both business and the environment.