ENVIRONMENTALLY FRIENDLY BRAND IMAGE IN PUBLIC RELATIONS

ISBN-13: 9786206781837 / Angielski / Miękka / 92 str.

Seyhmus DOGAN

Opis

From a public relations perspective; Environmental social responsibility practices that focus on stakeholder acceptance and participation, that really overlap with the corporate philosophy and corporate identity, and that are ethical, should be implemented. Thus, the value that the institution attaches to the preservation and continuity of its environmental resources will be sincerely conveyed, and by providing a corporate image and reputation in this direction, it will be accepted by the target audiences.The main purpose of the work; The aim is to reveal how the environmentally friendly brand image, which will be built with a public relations orientation, can contribute to environmental brands, products and businesses and how environmentalist purchasing behavior affects this image, at least to create a basic framework in this area.

O autorze

The author, who received the title of Associate Professor in February 2021, is currently working as a faculty member in the Department of Public Relations and Advertising, Faculty of Communication, Nigde Ömer Halisdemir University.