E-commerce and brand distribution network

ISBN-13: 9786204353616 / Angielski / Miękka / 80 str.

Elise Sahuc

Opis

This book presents the relationship between brands, e-commerce and distribution networks. It shows how important it is for brands to choose their distribution networks carefully, as they impact their commercial strategy. Consumers are at the heart of companies' strategies because they have to be loyal. They are more and more informed and connected. They know how to surf on different networks. That's why brands must adapt to meet their needs and expectations.

O autorze

Sahuc, EliseElise Sahuc is a webmarketing expert with more than 4 years of experience in large global agencies both in Europe and the Americas. Her specialty: SEA through all the tools offered by Google.