E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)

ISBN-13: 9783835008014 / Angielski / Miękka / 2007 / 203 str.

Heiner Evanschitzky; Gopalkrishnan R. Iyer

Opis

VII _______________________________________________________________________________________________________________________________ _______________________ Preface The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of c- ting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing. Some major themes pursued by books in this series include: The management of networks and value chains Networks between firms and customers Inter-organizational networks Consumer behavior Brand management Marketing channels Other themes will also be explored at the discretion of the series editors. Given its international focus, the series Applied Marketing Science - Angewandte Marketingforschung will include contributions in both German and English. For authors, Applied Marketing Science - Angewandte Marketingforschung offers the opportunity to publish original work, edited volumes or monographs. In order to - sure the highest possible standards of academic quality and readability, authors must first submit a brief proposal that includes the major themes explored in the book, e- dence or rationale of why the themes, methods and conclusions are original and c- ting-edge in the discipline, and the intended contribution to the practice of marketing science. The proposal would then be reviewed by the series editors and, if necessary, external reviewers. Based on their evaluations, a proposal is either accepted, con- tionally accepted or rejected by the editorial board.

Spis treści

With articels by S. Basuroy; M. Böttcher; E. Bridges; H. Evanschitzky; C. Douligeris; S. Gajanan; R.E. Goldsmith; C.F. Hofacker; G.R. Iyer; H-Y. Kim; Y-K. Kim; A. Manaresi; K. Meyer; V. Mittal; F. Dall’Olmo Riley; D. Scarpi; A. Sharma; J.N. Shet; E. Swilley; N. Tilipakis; M. Tsiros; C. van Husen;

O autorze

Dr. Heiner Evanschitzky ist am Marketing Centrum Münster der Universität Münster tätig.
Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.

Blurb

This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’.

A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.