E-Marketing: Marketing 04.03

ISBN-13: 9781841121994 / Angielski / Miękka / 2002 / 116 str.

Steve Shipside;Shipside

Opis

Fast track route to mastering all aspects of e-marketing

Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads

Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Spis treści

Introduction to E–Marketing

What is E–Marketing?

The Evolution of E–Marketing

The E–Dimension

The Global Dimension

The State of the Art

E–Marketing in Practice: Success Stories

Key Concepts and Thinkers

Resources

Ten Steps to making E–Marketing Work

O autorze

STEVE SHIPSIDE has been writing and broadcasting about technology, marketing and business since 1990. He has written for Wired, Revolution, Internet magazine, MacUser, Business 2.0, Campaign, Ads International, The Guardian and The Telegraph

Blurb

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.