E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

ISBN-13: 9780415258340 / Angielski / Miękka / 2002 / 200 str.

David Travis

Opis

Top-performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.

Spis treści

Preface. Introduction. Analyze the Opportunity. Build the Context of Use. Create the User Experience. Track Real-World Usage and Continuously Improve the Site.

O autorze

Dr David Travis is an international usability consultant, writer and trainer. He specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, the BBC, Thomas Cook, Philips, the Financial Times and Motorola.