E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

ISBN-13: 9781605669984 / Angielski / Twarda / 2010 / 370 str.

Brychan Thomas; Geoff Simmons

Opis

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.