E-Commerce

ISBN-13: 9780471493037 / Angielski / Miękka / 2001 / 320 str.

Henry Chan; Raymond Lee; Elizabeth Chang

Opis

A comprehensive introduction to the underlying technologies of e-commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.

Recenzje

"Available as a paperback student edition, the book is excellent value for money" (Computer Bulletin, May 2002) 

Spis treści

Preface.

Introduction.

PART I: TECHNOLOGIES (fundamentals).

Internet and world wide web.

Client–side programming.

Server–side programming I: servlet fundamentals.

Server–side programming II: database connectivity.

Server–side programming III: session tracking.

Basic cryptography for enabling e–commerce.

Internet security.

Advanced technologies for e–commerce.

PART 2: APPLICATIONS.

Internet payment systems.

Consumer–oriented e–commerce.

Business–oriented e–commerce.

E–service.

Web advertising and web publishing.

Step–by–Step Exercises for Building the VBS.

Index.

Blurb

Learning how to build useful e–commerce applications is challenging and exciting because it involves knowing a little about a lot of different computing technologies including networking, security, programming, human computer interface design and database design. This is a book that brings breadth in its coverage of technologies and discusses how to integrate them to achieve business aims.

It covers the full range of relevant web technologies and protocols and it focuses particularly on techniques that are most suitable for e–commerce application building.

"highly recommendable ...The major strength of the book is the fact that it is comprehensive, and that by following the code examples, readers will be able to actually see how e–commerce web sites can be put together. "
Fintan Clear , Brunel University

"the text clearly provides an extremely full and appropriate coverage of the issues. As such it has major market potential as a core text for both postgraduate and undergraduate e–commerce programmes."
Ian Chaston, Reader in Management University of Plymouth, UK

"a very comprehensive and up to date description of the use of the internet to buy and sell goods and services. It covers all the major types of e–commerce, Business to Business (B2B), Business to Consumer (B2C), Consumer to Business (C2B) and Consumer to Consumer (C2C)."
David Wortley, Mass Mitec.

"the technical content is excellent"
Maxime Bombardier, Senior Computer Systems Analyst, Sintaks, a Canon USA Division