E-Business - A Jargon-Free Practical Guide: A Jargon-Free Practical Guide

ISBN-13: 9781138418783 / Angielski / Twarda / 2017

Matthewson, James

Opis

Presents an account of how your business can harness the technology to flourish in the transformed commercial climate of the 21st century. This book provides a practical approach, and demonstrates how and why businesses should adapt their operations to make the very most of the opportunities available.

Spis treści

Chapter 1 Introducing the Fourth Channel; Chapter 2 Developing the e-business plan; Chapter 3 The online buying process; Chapter 4 e-Branding – what's in a domain name?; Chapter 5 Customer Loyalty and the Internet; Chapter 6 Developing best practice in e-business strategy; Chapter 7 Best practice e-marketing; Chapter 8 Best practice customer service online; Chapter 9 Online customer relationship management; Chapter 10 Permission and one-to-one marketing; Chapter 11 e-Business case studies;

O autorze

J. A. Matthewson