Dynamic Growth of Chinese Firms in the Global Market: Challenges, Strategies and Implications

ISBN-13: 9781107629752 / Angielski / Miękka / 2020 / 236 str.

David Tse; Kineta Hung

Opis

Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed case studies.

Spis treści

1. Introduction; 2. China's Economic Rise and Global Footprints of Chinese Firms; 3. Globalisation of Chinese Firms Using Existing Paradigms; 4. Globalisation of Chinese Firms Using New Paradigms; 5. Challenges and Failures; 6. Product Images and Market Acceptance of Chinese-Made Products; 7. Corporate Social Responsibility; 8. Managing National Image; 9. China's Technological Competence, Trade Relations and Economic Co-operations; 10. Holistic Conclusion through a Futuristic Lens.