Dynamic Competitive Strategy: Turning Strategy Upside Down

ISBN-13: 9781138081086 / Angielski / Twarda / 2017 / 278 str.

Tony Grundy

Opis

Dynamic Competitive Strategy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change. It shows us refreshing and challenging ways of developing strategy, including Agile approaches to Strategy and Planning, How Emotional Value can leverage Competitive advantage and Dynamic Stakeholder Analysis and Influencing. The author draws on case studies of Arsenal, Dyson, Tesco and Brexit.This book provides an overall theory and wealth of practical guidance that will transform your thinking about Strategy: Tony truly "Turns Strategy upside down."

Spis treści

Chapter 1 – Introduction: What is this Book About? Chapter 2 – From Strategic Planning to Agile Strategic Thinking, Chapter 3 – From Average to Cunning to Stunning, Chapter 4 – The "Cunning" Checklists, Chapter 5 – From Static to Dynamic Competitive Strategy, Chapter 6 – The Art of Alien Thinking, Chapter 7 – From Projections to Scenario Story-Telling, Chapter 8 – Emotional Value: the Key to Competitive Advantage, Chapter 9 – Case Study –Dyson Appliances, Chapter 10 – Cunning Influencing Strategies, Chapter 11 - Dynamic Strategic Planning and Influencing, Chapter 12 – Lessons and Conclusions: Having a Cunning Plan Everyday- Strategic Thinking in Everyday Life