Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995

ISBN-13: 9783540616139 / Angielski / Miękka / 1996 / 285 str.

Steffen Jorgensen;Georges Zaccour

Opis

A selection of research work in the design and implementation of dynamic marketing strategies in a competitive environment. The work covers areas such as advertising, promotion, pricing, new product diffusion, channel conflict and co-operation.

Spis treści

Advertising.- Feedback Stackelberg Equilibria in a Dynamic Game of Advertising Competition: A Numerical Analysis.- An Empirical Comparison of Oligopolistic Advertising Strategies.- Risk-Sensitive Dynamic Market Share Attraction Games: An Extended Abstract.- Pricing.- Specification and Estimation of Nonlinear Models with Dynamic Reference Prices.- Asymmetric Dynamic Switching Between High and Low Quality Brands: Empirical Evidence from the US Car Market.- Profit Impacts of Aggressive and Cooperative Pricing Strategies.- Strategic Consumers in a Durable Goods Monopoly.- New Product Diffusion Models.- Government Price Subsidies to Promote Fast Diffusion of a New Consumer Durable.- Optimal Pricing Strategies for Primary and Contingent Products under Duopoly Environment.- Channels of Distribution.- Impacts of Category Management and Brand Management from a Retailer’s Perspective.- Channel Coordination in the Presence of Two Sided Asymmetric Information.- Dynamic Marketing Strategies in a Two-Member Channel.- Other Models of Competition.- Avoiding Myopia: Seeing the Competition.- A Game-Theoretic Analysis of Capacity Competition in Non-differentiated Oligopolistic Markets.- Integrating Advertising and Promotion with the Organization’s “Nonmarketing” Activities: Dynamic Concepts and a Computer-Assisted Profit/Cost Planning Approach.- Modeling of Customer Response to Marketing of Local Telephone Services.- List of Contributing Authors.