Doing Digital

ISBN-13: 9781032644363 / Twarda / 2024 / 296 str.

Tony Ambrozie

Opis

Entertainment content creators had to push everything into streaming services instead of theaters. And healthcare providers moved patient encounters from in-person to telehealth as much as was feasible and safe. This accelerated the digital transformation movement and is the focus of this book.

Spis treści

Foreword Introduction Part I: Let’s Talk Digital Chapter 1: What is Digital? Chapter 2: What is Digital Transformation: Part II: Foundations of Digital Chapter 3: Digital Product Vision Chapter 4: Consumer Chapter 5: Strategy Chapter 6: Design Thinking Chapter 7: Product Part III: The Digital Tea Chapter 8: The Digital Team Structure Chapter 9: Digital Team Processes Part IV: Execution Chapter 10: Product Delivery Chapter 11: User Experience Design Chapter 12: Adoption and Retention Chapter 13: Tools and Frameworks Chapter 14: Innovation Part V: The Larger Organization Chapter 15: Leaders Chapter 16: Enterprise Processes Part VI: Healthcare Case Study Part VII: Digital Leaders Voices Conclusion Epilogue

O autorze

Tony Ambrozie is Senior Vice President and Chief Digital Officer/Chief Information Officer for Baptist Health South Florida, the largest not-for-profit healthcare organization in South Florida. He is responsible for all technologies and customer experience as well as clinical digital and data transformation efforts. Before joining Baptist Health, Mr. Ambrozie served as Senior Vice President, Technology and Digital at The Walt Disney Company. In this role, he was responsible for a number of digital and core systems and technologies, engineering, data analytics and machine learning for Disney Parks, Consumer Products, Games and Publishing. Prior to joining Disney in 2013, Mr. Ambrozie was Vice President for Digital Platform Technologies at American Express, where he was responsible for platform engineering, shared services development and application security, with previous roles focused on application architecture, development, engineering and performance. He is a proven leader in the technology and digital space with a keen focus on using technology and data to enhance the consumer experience. Prior to spending the past two decades focused on large business operations, he launched his technology career as the cofounder of a software development startup, specializing in building unique, small business applications. Mr. Ambrozie holds a dual MBA and Master’s Degree in Information Management from the W.P. Carey School of Business at Arizona State University.