Doing Business in Minority Markets: Black and Korean Entrepreneurs in Chicago's Ethnic Beauty Aids Industry

ISBN-13: 9780815337980 / Angielski / Twarda / 2000 / 262 str.

Robert Mark Silverman

Opis

Examines black and Korean entrepreneurship in Chicago's ethnic beauty aids industry. In the case of each entrepreneurial group, business activities are heavily influenced by the economic conditions found on the South Side of Chicago. For instance both groups provide goods and services to black consumers, both groups modify their business practices in response to the depressed incomes and disinvestment in the communities where they are located, and both groups mobilize resources based on ethnicity and social class in order to overcome the economic constraints found in the market setting where their businesses operate. This book is unique for two reasons. First it examines the context of black and Korean entrepreneurship from an historical and sociological perspective. Through this approach, continuity and change in entrepreneurial behaviour is identified. Second, it examines black and Korean entrepreneurship within the context of a single industry, the ethnic beauty aids industry.

Recenzje

"Silverman's book provides an interesting and important case study of business enterprise among blacks and Korean immigrants in the inner city... It should be read by all scholars who are interested in ethnic entrepreneurship and in minority consumer markets." -- Critical Sociology, Volume 29, issue 1, Robert L. Boyd

Spis treści

Acknowledgments; Chapter 1: Introduction; Chapter 2: Race and the Ethnic Beauty Aids Industry; Chapter 3: The Context of Minority Entrepreneurship on the South Side of Chicago; Chapter 4: Sojourning and the Welfare Economy; Chapter 5: The Effects of Competition on Ethnic Solidarity; Chapter 6: The Interdependence of Korean Merchants and Black Employees in Minority Markets; Chapter 7: Middleman and Black Distributors; Chapter 8: Contemporary Black Manufacturers; Chapter 9: Conclusion; Appendix A: Interview Guide For Beauty Aids; Appendix B: Beauty Aids Merchant Survey; Appendix C: Interview Guide for Beauty Aids Distributors; Appendix D: Beauty Aids Distributor Survey; Appendix E: Interview Guide for Beauty Aids; Appendix F: Beauty Aids Manufacturer Survey; Bibliography; Index

O autorze

Robert Mark Silverman