Doing Business in Ghana: Challenges and Opportunities

ISBN-13: 9783319854762 / Angielski / Miękka / 2018 / 236 str.

John E. Spillan; Domfeh Obed King

Opis

This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country with a competitive labor force, stable political environment, and lots of economic opportunities for new business ventures. This book will offer academics a good understanding of the major issues affecting business development in Ghana, and inform students, scholars, managers, and leaders on the paths necessary to pursue launching a product or service in Africa.

Spis treści

Chapter 1 – Introduction To Doing Business in Ghana

1.1   – Introduction

1.2   -  The thrust of the book

1.3   -  The Structure of the book

1.4   -  Background

1.5   -  History of Business in Ghana- 

1.6   -  Why Study Ghana

1.7   -  Who will benefit?

1.8   -  Discussion

1.9   – Conclusion

 

Chapter 2  - Current Business Environment

2.1 – Introduction and Major Trends in business activity in Ghana

2.2 – Ghana’s strengths

2.3 – Challenges and Weaknesses

2.4 – Description of popular business ventures

2.5 - The Service Sector

2.6 - Challenges and weaknesses in the financial sector

2.7 - Service Sector (Tourism) Travel to Ghana

2.8 - Tourist Sector Challenges and opportunities

2.9 – ICT Sector and Its Attributes

2.10 – Real Estate Industry Sector

2.11 – Construction Industry Finance

2.12 – Ghana’s Energy Sector

2.13 – Electricity

2.14 – Thermal Energy Source

2.15 – Mining

2.16 – Regulatory Framework

2.17 - How is globalization affecting market structures and business opportunities?

2.18 – Globalization and Its Disadvantages

2.19 – Trading Blocs – European Union, African

2.20 - Challenges

2.21 - Conclusion

 

Chapter 3 – Historical Perspective on Doing Business in Ghana

3.1 – Introduction

3.2 – Background

3.3 – Import substitution versus domestic economic liberalization versus export-led growth

3.4 - Debt issues

3.5 – Infrastructure

3.6 – Power Crisis

3.7 – Discussion

3.8 – Conclusion

 

Chapter 4 – Cultural Issues Affecting Business Activity in Ghana

4.1 – Introduction

4.2 – National Culture and subcultures

4.3 – Social Structures

4.4 – Religion in Ghana

4.5 – Values and Attitudes in the Ghanaian Society

4.6 – Ghana’s Educational System

4.7 – Manners and Customs in Ghana

4.8 - Conclusion

 

Chapter 5 – The Political Climate and Entrepreneurship

5.1 – Introduction

5.2 – Introduction to Ghana’s political climate

5.3 – Regional Political Issues that Affect Business-transparency issues

5.4 – Political Systems

5.5 – Political Risk and Ghana

5.6 – Judiciary and the Judicial and Legal System

5.7 – Contracts and Agreements –How are they documented?

5.8 – Entrepreneurship

5.9 – Entrepreneurial Process

5.10 – Obstacles to Entrepreneurship

5.11 – Conclusion

 

Chapter 6 – The Economic Climate of Ghana

6.1 – Introduction

6.2 – Introduction to Ghana’s Economic Climate

6.3 – Ghana’s Monetary System – Inflation targeting, inflation, financial liberalization and FDI flow patterns

6.4 – Economic System in Ghana

6.5 – Commercial System

6.6 - Conclusion

 

Chapter 7 – Establishing Business in Ghana

7.1 – Introduction

7.2 – Background

7.3 – Investment in New Venture Business – financial issues, financial markets

Business start-up financing alternatives, exchange rates, projecting cash flows and risk analysis.

7.4 – Financing alternatives (including micro-finance)

7.5 - Agencies and Licensing

7.6 – Physical Infrastructure and Supply Chain Management

7.7 – Negotiation patterns and partners

7.8 – Corporate Social Responsibilities

7.9 – Making a Choice

7.10 – Setting up a Business in Ghana

7.11 – Discussion

7.12 – Conclusion

 

Chapter 8 – Commercialization and the Marketing Process

8.1 – Introduction

8.2- Background

8.3 – Market Research

8.4- Where are the markets?

8.5 – Regional Differences

8.6 – Other marketing information needed to do business in Ghana

8.7 – Planning

8.8 - The Marketing Mix – Global Marketing  

8.9 –Individual Country Marketing vs. Regional Marketing

8.10 – Marketing Strategies

8.11 – Marketing and the Informal Markets in Ghana

8.12 – Discussion

8.13- Conclusion

 

Chapter 9 Speculations on Future Trends and Conclusion

9.1- Summary of Current Business Environment

9.2- Identifying the countries with the best environments for doing business

9.3- Ghana has lots of major possibilities for the future. Some of the goals that have been outlined by the National Development Planning Commission.

9.4 -Themes for further exploration

 

O autorze

John E. Spillan is Professor of Management in the School of Business at the University of North Carolina at Pembroke, USA. He is the co-author of Doing Business in Latin America: Challenges and Opportunities, Crisis Management in the New Strategy Landscape, and Crisis Management in the New Strategy Landscape.

Domfeh Obed King is CEO of Nuistdok Consulting, Kumasi, Ghana. He has an MBA degree in Business Administration and Management from Nanjing University, China. He has published in Journal of Global Marketing and other publications.