ISBN-13: 9783319547701 / Angielski / Twarda / 2017 / 236 str.
ISBN-13: 9783319547701 / Angielski / Twarda / 2017 / 236 str.
This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society.
Chapter 1 – Introduction To Doing Business in Ghana
1.1 – Introduction
1.2 - The thrust of the book
1.3 - The Structure of the book
1.4 - Background1.5 - History of Business in Ghana-
1.6 - Why Study Ghana
1.7 - Who will benefit?
1.8 - Discussion
1.9 – Conclusion
Chapter 2 - Current Business Environment
2.1 – Introduction and Major Trends in business activity in Ghana
2.2 – Ghana’s strengths
2.3 – Challenges and Weaknesses
2.4 – Description of popular business ventures
2.5 - The Service Sector
2.6 - Challenges and weaknesses in the financial sector
2.7 - Service Sector (Tourism) Travel to Ghana2.8 - Tourist Sector Challenges and opportunities
2.9 – ICT Sector and Its Attributes
2.10 – Real Estate Industry Sector
2.11 – Construction Industry Finance
2.12 – Ghana’s Energy Sector
2.13 – Electricity
2.14 – Thermal Energy Source
2.15 – Mining
2.16 – Regulatory Framework
2.17 - How is globalization affecting market structures and business opportunities?
2.18 – Globalization and Its Disadvantages
2.19 – Trading Blocs – European Union, African
2.20 - Challenges2.21 - Conclusion
Chapter 3 – Historical Perspective on Doing Business in Ghana
3.1 – Introduction
3.2 – Background
3.3 – Import substitution versus domestic economic liberalization versus export-led growth
3.4 - Debt issues
3.5 – Infrastructure
3.6 – Power Crisis
3.7 – Discussion
3.8 – Conclusion
Chapter 4 – Cultural Issues Affecting Business Activity in Ghana
4.1 – Introduction
4.2 – National Culture and subcultures
4.3 – Social Structures
4.4 – Religion in Ghana
4.5 – Values and Attitudes in the Ghanaian Society
4.6 – Ghana’s Educational System
4.7 – Manners and Customs in Ghana
4.8 - Conclusion
Chapter 5 – The Political Climate and Entrepreneurship
5.1 – Introduction
5.2 – Introduction to Ghana’s political climate
5.3 – Regional Political Issues that Affect Business-transparency issues
5.4 – Political Systems
5.5 – Political Risk and Ghana
5.6 – Judiciary and the Judicial and Legal System5.7 – Contracts and Agreements –How are they documented?
5.8 – Entrepreneurship
5.9 – Entrepreneurial Process
5.10 – Obstacles to Entrepreneurship
5.11 – Conclusion
Chapter 6 – The Economic Climate of Ghana
6.1 – Introduction
6.2 – Introduction to Ghana’s Economic Climate
6.3 – Ghana’s Monetary System – Inflation targeting, inflation, financial liberalization and FDI flow patterns
6.4 – Economic System in Ghana
6.5 – Commercial System
6.6 - Conclusion
Chapter 7 – Establishing Business in Ghana
7.1 – Introduction
7.2 – Background
7.3 – Investment in New Venture Business – financial issues, financial markets
Business start-up financing alternatives, exchange rates, projecting cash flows and risk analysis.
7.4 – Financing alternatives (including micro-finance)
7.5 - Agencies and Licensing
7.6 – Physical Infrastructure and Supply Chain Management
7.7 – Negotiation patterns and partners
7.8 – Corporate Social Responsibilities
7.9 – Making a Choice
7.10 – Setting up a Business in Ghana
7.11 – Discussion7.12 – Conclusion
Chapter 8 – Commercialization and the Marketing Process
8.1 – Introduction
8.2- Background
8.3 – Market Research
8.4- Where are the markets?
8.5 – Regional Differences
8.6 – Other marketing information needed to do business in Ghana
8.7 – Planning
8.8 - The Marketing Mix – Global Marketing
8.9 –Individual Country Marketing vs. Regional Marketing
8.10 – Marketing Strategies
8.11 – Marketing and the Informal Markets in Ghana8.12 – Discussion
8.13- Conclusion
Chapter 9 Speculations on Future Trends and Conclusion
9.1- Summary of Current Business Environment
9.2- Identifying the countries with the best environments for doing business
9.3- Ghana has lots of major possibilities for the future. Some of the goals that have been outlined by the National Development Planning Commission.
9.4 -Themes for further exploration
John E. Spillan is Professor of Management in the School of Business at the University of North Carolina at Pembroke, USA. He is the co-author of Doing Business in Latin America: Challenges and Opportunities, Crisis Management in the New Strategy Landscape, and Crisis Management in the New Strategy Landscape.
Domfeh Obed King is CEO of Nuistdok Consulting, Kumasi, Ghana. He has an MBA degree in Business Administration and Management from Nanjing University, China. He has published in Journal of Global Marketing and other publications.
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