Doing Business in China

ISBN-13: 9781032147642 / Angielski / Miękka / 2022 / 256 str.

Giles Chance

Opis

Extensively revised, the 5th edition of this successful textbook offers a practical framework for approaching and carrying out business in China.

Spis treści

Introduction  1. Business in China: If, When, How, Where?  2. "Through a glass darkly": China from a Western Perspective  3. The Furniture of the Mind  4. Relationships and Regulations  5. Business and the Law  6. Creating Harmony: Establishing Businesses in China  7. Reaching the Chinese Consumer  8. The Marketing Process  9. Some Key Management Issues in China  10. Adding It All Up  Afterword

O autorze

Giles Chance is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of China and the Credit Crisis: the Emergence of a New World Order (2010).