Do You Want to Keep Your Customers Forever?

ISBN-13: 9781422140277 / Angielski / Miękka / 2010 / 96 str.

Joseph B. Pine

Opis

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.