Disruptive Selling: A New Strategic Approach to Sales, Marketing and Customer Service

ISBN-13: 9780749482343 / Angielski / Miękka / 2018 / 232 str.

Patrick Maes

Opis

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.

Recenzje

"Not so long ago the disruptor was the anomaly. Patrick Maes confirms that those who don't renew and disrupt their sales organization will become the anomaly, with low chances of survival in this new world. Regardless of your industry, with this book there is no excuse not to accelerate!" Bert Naert CEO, Buysmetal NV - Klöckner Metals Belgium

Spis treści

• Section - ONE: The end of the world as we know it
• • Chapter - 00: Introduction to disruptive selling: start from scratch;
  • Chapter - 01: Disruption - understanding the new way of selling;
  • Chapter - 02: Creating connections with the new customer through disruptive selling;
• Section - TWO: There is no excuse for being boring
• • Chapter - 03: Creating your value proposition for disruptive selling;
• Section - THREE: Turning opportunity into sales results
• • Chapter - 04: Using people and resources within your disruption strategy;
  • Chapter - 05: Exploring automation and technology for disruptive selling;
  • Chapter - 06: Augmented and virtual reality in business;
• Section - FOUR: Lead, follow or get out of the way
• • Chapter - 07: Executing dynamic disruption and perpetual readiness;
  • Chapter - 08: The new age of disruptive selling - from reading to doing;

O autorze

Patrick Maes is founding partner of CPI, specialized in the organization and optimization of commercial approaches. He is a guest lecturer at various business schools, and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.