Disruptive Innovation A Strategy for New Product Development? : Can disruptive innovation, when used as a strategy in the development of new products guarantee success?

ISBN-13: 9783838331355 / Angielski / Miękka / 2010 / 64 str.

Tom Page

Opis

Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.

O autorze

Dr T. Page B.Sc (Hons), M.Phil, Ph.D, C.Eng, MIET, MIEEE, FHEA, is a lecturer in Electronic Product Design in the Department of Design and Technology at Loughborough University UK. His research interests are in the areas of of computer applications for design education, logistics and supply chain management and electronic product design.