Disaster Communications in a Changing Media World

ISBN-13: 9780124078680 / Angielski / Miękka / 2014 / 259 str.

Haddow, George Haddow, Kim S

Opis

Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media.

• Includes case studies from recent disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings
• Demonstrates how to use blogs, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis
• Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector
• Updated information in each chapter, especially on how social media has emerged as a force in disaster communications

Recenzje

"...a must-read for any safety and security professional who is responsible for writing policies and procedures for emergency preparedness or anyone who is in need of a guidebook on communications during a disaster." --Security Management

"This book defines the key elements of disaster communications with a focus on methods to achieve successful communications along with the principles that should carry the communications along." --Shannon Parker, St. Louis University Institute for Biosecurity

Spis treści

1. Communications: The Critical Function 2. The Changing Media World 3. The "New" Newsroom 4. Disaster Coverage Past and Present 5. Principles of a Successful Communications Strategy 6. Application of Communications Principles to all Four Phases of Emergency Management 7. Disaster Communications Audiences 8. How to Adapt to the Changing Media Environment 9. Case Studies 10. Climate Change 11. Communicating During a Public Health Crisis 12. Building an Effective Disaster Communications Capability in a Changing Media World