Dirty Storytelling: Market With Mud

ISBN-13: 9780985789121 / Angielski / Miękka / 2014 / 220 str.

Nick Winkler

Opis

Your marketing is unbelievably perfect. In fact, it's so perfect it's killing you. Perfect simply isn't believable. It is ignored. Stop covering up your imperfection- your dirt- with perfectly clean stories. Dirty Storytelling: Market with Mud shows individuals and organizations how to use imperfection to inspire belief, trigger stories that spread, and ignite growth.