Direct Selling For Dummies

ISBN-13: 9781119858652 / Angielski / Miękka / 2022 / 416 str.

Belinda Ellsworth

Spis treści

Introduction 1Part 1: Exploring the Direct Sales Industry 5Chapter 1: Examining the Direct Sales Industry 7Chapter 2: The Perfect Side Hustle -- Spotting Which Model is Right For You 27Chapter 3: Choosing the Right Direct Sales Company 43Part 2: Creating a Successful Business with the Right Mindset 53Chapter 4: Focusing On Your Mindset Before Your Skill Set 55Chapter 5: Setting Goals and Boosting Your Productivity 77Chapter 6: The Art of Being Self-Employed 95Part 3: Launching Your Direct Selling Business 113Chapter 7: Launching Your New Direct Sales Business 115Chapter 8: Navigating Your First 100 Days of Business 127Part 4: Executing Your Social Media and Online Strategy 147Chapter 9: Choosing the Right Social Media Platforms 149Chapter 10: Using Facebook for Your Business 161Chapter 11: Utilizing Instagram and Other Social Media Platforms 179Chapter 12: Creating Content: Blogging, Images, and Videos 189Part 5: Putting Sales Strategies into Practice 199Chapter 13: Building Your Business on Bookings 201Chapter 14: Coaching Your Host 225Chapter 15: Hosting Successful In-Person and Online Events 235Chapter 16: The Power of One-on-One Selling 253Chapter 17: Sustaining Growth: The Fortune Is in the Follow-Up 267Part 6: Building a Team or Organization: The How-To 285Chapter 18: Attracting New Team Members: Recruiting and Sponsoring 287Chapter 19: Conducting Interviews 313Chapter 20: Sponsoring New People and Leading Teams 323Chapter 21: Group Recruiting: Holding Opportunity Events 343Part 7: Operating and Managing a Successful Business 355Chapter 22: Meeting and Communicating 357Chapter 23: Knowing Your Numbers and Managing Your Money Wisely 367Part 8: The Parts of Ten 381Chapter 24: Ten Benefits of Direct Sales 383Chapter 25: Ten Mistakes to Avoid 389Index 395

O autorze

Belinda Ellsworth is an industry veteran with more than 30 years of experience in direct selling. She now works as a speaker and trainer for those getting started in the industry. She founded the "Step Into Success" program in 1995 and guided more than 200 companies. She is the author of the previous edition of Direct Selling For Dummies.