ISBN-13: 9781529708189 / Angielski / Twarda / 2020 / 784 str.
ISBN-13: 9781529708189 / Angielski / Twarda / 2020 / 784 str.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.