ISBN-13: 9780367875497 / Angielski / Miękka / 2019 / 254 str.
ISBN-13: 9780367875497 / Angielski / Miękka / 2019 / 254 str.
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital