ISBN-13: 9781032416335 / Angielski / Twarda / 2023 / 162 str.
ISBN-13: 9781032416335 / Angielski / Twarda / 2023 / 162 str.
This book offers a more holistic picture and contemporary interpretations for identifying and characterizing the unorthodox innovation patterns and the perplexing value-creating logic of Asia Pacific BMs at the crossroads of diverse cultures. It was originally published as a special issue of the Asia Pacific Business Review.