Digital Writing: A Guide to Writing for Social Media and the Web

ISBN-13: 9781554815678 / Angielski / Miękka / 2022

Daniel Lawrence

Spis treści

• Chapter 1: Introduction to Digital Writing
  • 1.1 Introduction
  • 1.2 What is Digital Writing?
  • 1.3 Rhetorical Framework for Digital Writing
  • 1.4 Rhetoric, Audience, and Technology
  • 1.5 Rhetoric in Application
    • 1.5.1 Ethos
    • 1.5.2 Pathos
    • 1.5.3 Logos
  • 1.6 Procedural Rhetoric
  • 1.7 Careers in Digital Writing
  • 1.8 How to Use This Text
  • 1.9 Exercises
  Chapter 2: Writing for Social Media
  • 2.1 The Digital Writing Process
  • 2.2 Rhetoric and Social Media
  • 2.3 Emulation
  • 2.4 Interactivity
  • 2.5 House of Language: The Language Game
  • 2.6 What is Social Media?
  • 2.7 Benefits of Social Media
  • 2.8 Social Media in Business
  • 2.9 Global Social Media Usage
  • 2.10 Major Platforms: Facebook, Instagram, Twitter
    • 2.10.1 Facebook
    • 2.10.2 Twitter
    • 2.10.3 Instagram
  • 2.11 Digital Medi and Marketing
  • 2.12 Marketing Departments
  • 2.13 Marketing vs. Advertising
  • 2.14 Conversions
  • 2.15 Case Studies & Applications
  • 2.16 Writing for Facebook
  • 2.17 Writing for Twitter
  • 2.18 Writing for Instagram
  • 2.19 Exercises
  Chapter 3: Writing for the Web
  • 3.1 Introduction
  • 3.2 Global Internet Access and Usage
  • 3.3 User Behavior and Time Online: What Are People Doing on the Internet?
  • 3.4 Algorithms and the Black Box of Technology
  • 3.5 Ethics, Data, and Privacy
  • 3.6 Searchability/Findability
  • 3.7 Disinformation
  • 3.8 Writing Content for the Web
  • 3.9 Web Traffic
  • 3.10 Blogging
  • 3.11 Search Engine Optimization
  • 3.12 Content Writing
  • 3.13 Landing Pages
  • 3.14 Using Web Building Tools
  • 3.15 Exercises
  Chapter 4: Digital-Visual Design
  • 4.1 Introduction
  • 4.2 Visual Rhetoric
  • 4.3 Graphic Design
  • 4.4 The Rise of Digital Video
  • 4.5 Digital-Visual Design
  • 4.6 Don’t Be Afraid of Adobe
  • 4.7 YouTube and Video Advertisements
  • 4.8 Aesthetics and Microgenres
  • 4.9 Emergent Technology and the Reality of the Virtual
  • 4.10 Exercises
  Chapter 5: Digital Writing Jobs
  • 5.1 Introduction
  • 5.2 Articulating Skills and Digital Skills
  • 5.3 Acquiring and Claiming Skills
  • 5.4 Specializations and What Employers Look For
  • 5.5 Applying to Jobs
  • 5.6 Networking and LinkedIn
  • 5.7 The Digital Writer’s Resume
  • 5.8 The Digital Writer’s Cover Letter
  • 5.9 Conclusion5.10 Exercises
  Appendix
  • Bibliography & Further Reading
  • Pexels Imagery Credits