Digital Video Recorders: DVRs Changing TV and Advertising Forever

ISBN-13: 9780240811161 / Angielski / Miękka / 2009 / 310 str.

Schaeffler

Opis

Four specific trends are driving the Digital Video Recorder (DVR) industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. This title features a macro and micro views of the DVR industry.

Spis treści

1. The Big Picture: An Overview of Digital Video Recorders
2. DVR History and Technology
3. The Business of DVRs
4. DVR Uses and Applications
5. Business Models
6. Business Examples/Case Studies
7. Choosing DVRs For Customers
8. The Future of DVRs
Glossary
Appendices

O autorze

Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.