Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges

ISBN-13: 9783031316814 / Angielski

Jorge Marques; Rui Pedro Marques

Opis

The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.

Spis treści

Preface

 

Editorial Advisory Board and Reviewers

 

1.    Trends in the Hospitality Industry: A Global Perspective

Jorge Marques and Rui Pedro Marques

 

2.    Innovative Technology Applications in Hotel Business

Ahmet Erdem and Mahmut Barakazi

 

3.    Does Virtual Hotel Shifting Realities or Just Daydreaming? A Wake-up Call

Aniesa Samira Bafadhal and Muhammad Rosyihan Hendrawan

 

4.    Selecting Robots to Take Over Tasks in Hospitality Settings: Joining Two Research Fields

Klaas Koerten and David Abbink

 

5.    Mapping Research Trends on Smart Tourism: A Bibliometric Analysis

Suneel Kumar, Varinder Kumar, Isha Kumari Bhatt and Sanjeev Kumar

 

6.    Big Data in Hotel Companies: A Systematic Literature Review

Elva Martínez and Alejandro Cruz

 

7.    Communication Factors to Increase Awareness and Sales in the Hotel Industry Versus Search Platforms

Paula Gonzãllez-Padilla and Francisco Lacárcel

 

8.    Social Media Research in the Hotel Industry: A Bibliometric Analysis

Marília Durão, Medéia Veríssimo and Michelle Morais

 

9.    Digital Transformation in Hospitality: Identifying Customer Satisfaction Based on Online Guest's Ratings

Fotis Kitsios, Maria Kamariotou, Panagiotis Karanikolas and Evangelos Grigoroudis

 

10.  Influence of social Networks on the Choice and Promotion of a Tourist Destination

Teresa Pereira, Vânia Costa and Alexandra Malheiro

 

11.  Digital Transformation in the Hotel Industry: Shaping the Challenges and Opportunities by the Case of Five-Star Hotels in Bulgaria

Mariya Stankova and Svetoslav Kaleychev

 

12.  Changing the Rules of the Hotel Business – The Case of CitizenM’s Digital Business Model Disruption

Alexander Lennart Schmidt

 

13.  Leading Digital Transformation in Tourism and Hospitality

Maria José Silva, Marília Durão and Fernando Florim de Lemos

 

 

O autorze

Jorge Marques is Assistant Professor at the University Portucalense (UPT, Porto, Portugal), and a researcher at the REMIT-Research in Economics, Management and Information Technologies and at CEGOT-Centre of Studies on Geography and Spatial Planning. He has a Bachelor's degree in Hotel Management and PhD in Tourism, Leisure and Culture.

Rui Pedro Marques is Assistant Professor at the University of Aveiro (Portugal), and received the PhD degree in Computer Science in 2014 from the Universities of Minho, Aveiro and Porto (Portugal). In 2008 he concluded his Master’s degree, and in 2005 his graduation in Electronics and Telecommunications Engineering at the University of Aveiro.