Practitioner Foreword xiiiAcademic Foreword xvPreface xviiAcknowledgments xxiiiPart I Will Your Digital Transformation (Ever) Pay You Back? 11 The Bad and Good Reasons for Your Digital Transformation 32 Why Digital Transformation Advice Can Get You Off the Payback Track 93 Digital Transformation Payday: A New Framework for Accelerated Payback 19Part II Five Key Elements Drive Digital Transformation Payback 314 Supply-Side Catalysts: Digital Technologies Alone Do Not Do the Trick 335 Demand-Side and Overarching Catalysts: Customers and Workforces Have Changed; From You They Expect Nothing Less 616 Reactants/Scope: Make Sure Your Investments End Up Transforming Your Core 697 Reaction Mechanisms/Process: Agile Done Wrong Can Be a Very Effective Tool of Value Destruction 778 Outcomes: Digital Transformation KPIs Are Worth the Pain and Resistance 859 Design/Strategy: The Vacuum in the Majority of Digital Transformations 9310 End-to-End: Our Framework in Action 9911 "Smaller" Firm Excursus: David versus Goliath? 107Part III Three Predictors in Your Business That Influence Your Digital Transformation Payday 11112 Some Groundwork for Prediction: Does Digital Transformation Cause Paydays? Well, It Depends 11313 Predictor Markets: Different Industries Require Different Labors for Payback 12714 Predictor Financials: Your P&L and Balance Sheet Context Indicate Your Ability to Achieve Your Payday 13315 Predictor Communications: It Is About What You Sing and How You Sing to Influence Your Payday 143Conclusion: How to Keep Your Digital Transformation Paydays Coming 149Part IV The Science Behind the Book 153Appendix A: A Lazy Reader's Guide to Key Digital Transformation Definitions From Practice and Science 155Appendix B: How to Measure Digital Transformation Efforts In Annual Reports with Dictionary-based Automated Textual Analysis 163Appendix C: How to Compile a Unique Financial Database of More Than 20,000 Annual Reports 167Appendix D: How to Start Understanding What the Annual Reports Say About Digital with the Help of Natural Language Processing (nlp) 173Appendix E: How to Link Digital Transformation and Value with the Residual Income Valuation Model 177Appendix F: Supplementary Analytics for the Fearless 185References 197About the Author 207Index 209
TIM BOTTKE is a Senior Strategy Partner at Deloitte and Associate Professor of Digital Transformation at the SDA Bocconi School of Management in Milan, Italy. He has over twenty-two years of experience advising executives in more than twenty countries on technology and sustainable transformation.