Digital Television Strategies: Business Challenges and Opportunities

ISBN-13: 9781349666706 / Angielski / Miękka / 2002 / 196 str.

B. R. Mitchell; Alan Griffiths; A. Griffiths

Opis

In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. What will television look like and who will make it ? How will viewing behaviours change?

Recenzje

'Digital television is, after the internet, the great, dimly comprehended drama of modern mass communications. At last, a book which deals with the business, technology and politics of the story in language accessible to everyone.' - Professor Ian Hargreaves, broadcaster and Financial Times columnist

Spis treści

Introduction What is Digital Television and Why Does it Matter? A View of the New Viewer Channel Wars The Peculiar Rise and Fall of the Platform Owners Making Production Pay Watch Out America - You're Next The Commercial Breaks Finding Business Models that Work Killer Operators The End of the Beginning

O autorze

ALAN GRIFFITHS is managing partner of e-communications, the independent communications consultancy. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television talking about new communications technologies. He has advised the States of Guernsey, Philips Electronics, the Financial Times, City and Guilds, the Government of Malta, JCB and SkyDigital. He is the author of Quicksilver Companies: The Battle for the Online Consumer, published by Palgrave Macmillan.