Digital Silence

ISBN-13: 9783565226030 / Angielski / Miękka / 140 str.

Robert Dean

Opis

"The Digital Silence - How Kodak invented the future and then hid it" tells the tragic corporate irony of Eastman Kodak. In 1975, a Kodak engineer named Steven Sasson invented the first digital camera. It was the size of a toaster and took 0.01-megapixel images. When he showed it to executives, they said: "That's cute-but don't tell anyone about it."Business journalist Robert Dean explains why. Kodak made its money on film and developing chemicals (the "razor and blade" model). A camera that didn't need film was a threat to their existence. They suppressed the technology for decades to protect their monopoly."The Digital Silence" describes the slow-motion car crash that followed. When competitors finally released digital cameras, Kodak couldn't catch up. The company that captured the 20th century filed for bankruptcy in 2012. A masterclass in the "Innovator's Dilemma" and the danger of fearing your own invention.

The incredible story of how Kodak invented the digital camera in 1975 but refused to sell it because they were afraid of killing their film business.