Digital Signage Broadcasting: Broadcasting, Content Management, and Distribution Techniques

ISBN-13: 9780240809762 / Angielski / Miękka / 2008 / 352 str.

Lundstrom, Lars-Ingemar

Opis

Digital Signage Broadcasting is a comprehensive guide to the complex world of digital signage content management and distribution. Digital signage is a quite complex media to understand. This book takes you beyond the screens into the media players, site servers and distribution alternatives. Brilliant color illustrations and real-world examples bring you the knowledge in a professional expert style. Whether you are a technical engineer implementing a system or an advertising executive designing a solution, Digital Signage Broadcasting gives you an in-depth approach and understanding of this new media.
*A complete overview of the digital signage medium
*Technical solutions for implemtation and application
*Full color signage examples and 3D image explanations

Spis treści

1. Digital Signage Explained
2. Display Systems
3. How to Use Displays
4. Media Player Feeds
5. Content and Content Management
6. The Site Server
7. Content Distribution
8. Digital Signage Broadcasting
9. Getting Content to the Content Management Server
10. Operational Aspects of Digital Signage Systems
11. Creating Digital Signage Environments
12. The Future of Digital Signage Systems

O autorze

Lars-Ingemar Lundstrom is the Product Development Manager for Teracom, a terrestrial broadcast service company owned by the Swedish government, and is engaged in Business Media Systems and Television, Digital Signage Broadcasting, Virtual TV and IP Television for Point of Sales and Cinema Applications. Lunstrom holds a Master of Science in Electrical Engineering and is a published author with works that include: Satellit-TV Handboken, Kabel-TV Handboken, and Digital-TV Handboken.