Digital Services in the 21st Century: A Strategic and Business Perspective

ISBN-13: 9781119314851 / Angielski / Twarda / 2017 / 240 str.

Antonio Sanchez; Antoni Sanchez

Opis

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.

• Includes services, underlying technologies, and internal capabilities for social network advertising
• Covers market dynamics that determine the successes and failures of service offerings
• Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry

Spis treści

Foreword xi
Vinton G. Cerf

Preface xiii

Acknowledgments xv

List of Contributors xvii

1. The Evolving Voice Services: From Circuit Switching to Voice–Over LTE/FTTH) 1

1.1 Customer Need: Remote Communication 1

1.2 FTTH Voice 2

1.3 Voice–Over LTE (VoLTE) 2

1.4 Voice–Over WiFi 4

1.5 High–Definition (HD) Voice 5

1.6 Over–the–Top Substitutes 5

2. Internet Services: From Broadband to Ultrabroadband 9

2.1 Customer Need: Connectivity and Social Inclusion 10

2.2 Fixed Lines: Deploying Fiber Closer to Customer Premises: xDSL, Cable, FTTH 11

2.3 Mobile: 4G LTE/LTE–Advanced 19

2.4 WiFi AC (Gigabit) 23

2.5 Universal Access 23

3. Convergence: Bundling Fixed Line and Mobile Services 31

3.1 Customer Need: One–Stop Shop 31

3.2 Fixed Line and Mobile Service Bundles 31

3.3 Integrated Operators 32

4. Devices: Smartphones 37

4.1 Customer Need: Mobility 37

4.2 Vendors 38

4.3 Operating System Duopoly 39

4.4 Hardware Specifications 40

5. The Evolving Pay TV 51
Francisco Saez and Joaquín M. Lopez Muñoz

5.1 Customer Need: Entertainment 51

5.2 Content Wars 53

5.3 Aggregation versus Diversity 56

5.4 The Role of Advertising 57

5.5 Technology: Satellite, Cable, and IPTV 58

5.6 Pay TV Technicall Key Components 58

5.7 Evolution of Interactive Pay TV Technologies 60

5.8 Video Definition 64

6. Enterprise: From Machine–to–Machine Connectivity Toward Internet of Things 69

6.1 Customer Need: Remote Automation 70

6.2 Basic Connectivity and Managed Connectivity 71

6.3 Low–Power Wide Area: LTE–MTC and Alternatives 77

6.4 Applications: Toward Internet of Things 86

7. IT: Cloud 103
Stefan Wesner

7.1 Global Trends Driving the Cloud Evolution 104

7.2 Virtualization as Enabling Technology 105

7.3 The Layered Cloud Model 106

7.4 Advanced Cloud Models 111

7.5 Future Cloud Models 113

7.6 Conclusion and Summary 115

8. Emerging Markets: Mobile Money for the Unbanked 117

8.1 Customer Need: Remote Payments 117

8.2 Large Unbanked Population in Emerging Markets 118

8.3 Very High Penetration of Mobile Based on Feature Phones 129

8.4 Services: Remittances and Payments 137

9. Value–Added Consumer Services 143
Jesus Llamazares Alberola

9.1 Introduction 143

9.2 Disruption is the New Karma 143

9.3 Adjacent Industries Joining Multilayered Value Chain 145

9.4 Telco s Role and Challenges in the New Paradigm 146

9.5 But What do we Understand by VAS Today? 148

9.6 So What s the Future for VAS and, Thus, for Telcos? 152

10. Mobile Virtual Network Operators/Second Brands 155
Jaime Bustillo

10.1 From Oligopoly to Marketplace 156

10.2 MVNO Ecosystem: End Customer Facing or MVNOs 157

10.3 MVNO Ecosystem: Technology Enablers, MVNE, and MVNA 160

11. Digital Home 163

11.1 Introduction to Home Automation 163

11.2 Evolution to Digital Home 165

11.3 Home Automation: Control Network 170

11.4 Digital Home Networks 179

12. Videoconference and Telework 185

12.1 Customer Need: Teletransport 185

12.2 Videoconference 186

12.3 Telework 195

Index 205

O autorze

Antonio Sánchez works in one of the largest multinational telecommunications operator (Europe and Americas), and is an Honorary Collaborator at the University of Valladolid, Spain. He earned his MSc in Telecommunications Engineering and PhD in Telecommunications from the University of Valladolid. Dr. Sánchez is an IEEE Senior Member, and editor of IEEE Communications Magazine.

Belén Carro is an Associate Professor at the University of Valladolid, Spain, as well as the Director of Communication Services and Networks research group. She earned her MSc in Telecommunications Engineering and PhD in Telecommunications from the University of Valladolid. She has been guest editor for IEEE Network, IEEE Wireless Communications, and IEEE Communications Magazine.

Blurb

Digital Services in the 21st Century provides a holistic approach to understanding telecommunications by addressing the emergence and dominance of new digital services, consumer and economic dynamics, and the creation of content by service providers.

The authors cover the main products and services that are provided by telecommunications operators (in general information and communication technologies providers). Key topics discussed include enriched communications, fixed and mobile broadband, financial services for unbanked customers in emerging markets, Pay TV, data communications for machines, and digital home. As opposed to technical–driven textbooks, this book also addresses customer demand and the competitive nature between telecommunications operators and Internet providers that compete to provide compelling services. This book:

• Includes services (and underlying technologies) for social network advertising
• Covers consumer and economic dynamics that determine the successes and failures of service offerings
• Discusses the impact of smartphones on the telecommunications and mobile device industry

In the late twentieth and early twenty first century the developments and demands on telecommunications networks have increased as we communicate in more frequent, detailed, and high–speed ways. Digital Services in the 21st Century seeks to provide readers with a better understanding of the key services in the highly dynamic telecommunications and Internet industries.