Digital Rights Management: Protecting and Monetizing Content

ISBN-13: 9781138140561 / Angielski / Twarda / 2016 / 280 str.

Joan Van Tassel

Opis

Digital Rights Management is your guide to the challenges and opportunities facing the commercial world of intellectual property products. From a business point-of-view, this book begins with a primer on the law, moves to a discussion of sales and marketing, and then digs into digital rights management from technology to business models.

Recenzje

"(A) very informative survey of a perplexing field." - Stills Audio Motion

"The key features of the book include: the central issues facing content owners and distributors; and business models for content protection and DRM. To support them, there is a plentiful supply of illustration and tables to explain and clarify the more complex points." -Bookshelf

Spis treści

Chapters 1-5
Part 1 presents the basic information about rights: what they are, why they matter, and to whom they matter:
1. Introduction
2. Intellectual Property
3. Content Marketing, Distribution, and Sales
4. Rights
5. Who Cares about Rights?

Chapters 6-7
Part 2 looks at the technology of DRM, the standards required for interoperability, and implementation of DRM in a way that works for the consumer and all members of the supply chain:
6. What is Digital Rights Management (DRM)?
7. Designing and implementing DRM

Chapters 8-10
Part 3 is about how copyright owners and consumers can live together in a DRM world:
8. DRM-Enabled Business Models
9. Living with DRM
10. Conclusion and Questions

O autorze

Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.