Digital Political Communication Strategies: Multidisciplinary Reflections

ISBN-13: 9783030815707 / Angielski / Miękka / 2022 / 224 str.

Berta Garc?a-Orosa

Opis

This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens.As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Recenzje

"This book is a refreshing look at digital politics in a worldwide setting; a paradigm shift with varying ramifications for political communication strategies. ... This book broadens the scope to geographic areas around the world ... ." (Scott Moody, Computing Reviews, July 25, 2023)

Spis treści

Part I

Chapter 1: Digital political communication. Hybrid intelligence, algorithms, automation and disinformation in the fourth wave

Chapter 2: Parliaments and key transformations in digital communication

Chapter 3: Political communication evolution in the digital hybrid media system: innovation and experimentation as strategies towards a new paradigm

Chapter 4: Political journalism in digital native media

Chapter 5: Lobbies: the hidden side of digital politics

Chapter 6: Feminism and Political Communication: How Femicide Is Treated in Digital Media: Santo Domingo Media Case Study During 2020

Chapter 7: Contemporary Society, Crossroads Between Social Movements and Party Systems in México

Part II

Chapter 8: VR and 360-degree video storytelling in political communication: threats and opportunities

Chapter 9: Emotions, engagement and social media

Chapter 10: Television Debates, Live-Tweeting and Social Audience

Chapter 11: Platforms and race. Exploring the interpretation of Dear White People

Chapter 12: Elections in Latin America and the image of their candidates

O autorze

Berta García-Orosa is a full professor at the University of Santiago de Compostela, Spain, and has studied communication and politics for more than 20 years.

Blurb

This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens.

As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Berta García-Orosa is a full professor at the University of Santiago de Compostela, Spain, and has studied communication and politics for more than 20 years.