Digital Media and Innovation

ISBN-13: 9781032278469 / Miękka / 2024 / 296 str.

USA) Gershon Richard A. (Western Michigan University

Opis

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.

Spis treści

1. Innovation and the Power of a Good Idea 2. Business Model Innovation 3. Product Innovation and Design 4. Business Process Innovation 5. The Digital Economy I. Information Search, Exchange and Interactivity 6. The Digital Economy II. Personalization, Mobility, Virtual Communication and Convergence 7. Artificial Intelligence 8. Social Media and Digital Opinion Leadership 9. The Diffusion of Innovation and Product Launch Strategy 10 .Business and Innovation Failure: The Challenges of Reinvention 11. Smart Cities - Smart Homes 12. Digital News Reporting and the New Journalism 13. Creating a Culture of Innovation

O autorze

Richard A. Gershon is Professor Emeritus in the School of Communication at Western Michigan University, USA.