Digital McLuhan: A Guide to the Information Millennium

ISBN-13: 9780415192514 / Angielski / Twarda / 1999 / 240 str.

Paul Levinson

Opis

Marshall McLuhan, whose insights about the impact of media have been compared in importance to the work of Darwin, Einstein, and Freud, died at the doorstep of the digital age in 1980. Paul Levinson - author of The Soft Edge - delves into the lessons McLuhan holds for the new millennium. This text highlights and explains the prophetic nature of McLuhan's theories. Levinson shows us why and how the Wired generation is now turning to McLuhan's work to better understand a global village in a digital age. We see how the Internet, in which every computer is a centre for producing as well as obtaining information, is the true embodiment of McLuhan's vision of decentralization. Levinson explores the consequences of this revolution on everything from publishing to politics, where the gatekeepers of old are giving way to new modes of doing business.

Recenzje

'Paul Levinson explains the relevance of McLuhan's work for an understanding of new media. This guide to the information millenium is a deliberate wake up call to those unaware of the profound power of the internet to reshape our lives and society.' - New Sabah Times

'An amazingly well-researched, well-written, and above all else, well-educated piece of work.' - Communication Booknotes Quarterly

Spis treści

Chapter 1 Introduction; Chapter 2 The Reluctant Explicator; Chapter 3 Net Content; Chapter 4 The Song of the Alphabet in Cyberspace; Chapter 5 Online Angels; Chapter 6 From Voyeur to Participant; Chapter 7 The Fate of the Center; Chapter 8 The Mind Behind the Screen; Chapter 9 Way Cool Text; Chapter 10 The Rusted Gatekeeper; Chapter 11 Serfs to Surf; Chapter 12 Beauty Machines; Chapter 13 Balinese at Work Online; Chapter 14 Through a Glass, Brightly; Chapter 15 Spirals of Media Evolution;

O autorze

Paul Levinson