Digital Marketing for Football Clubs

ISBN-13: 9786206144601 / Angielski / Miękka / 164 str.

Karim Aboul-Dahab

Opis

Digital marketing is considered as more effective in terms of cost and sending the right message to the right customer. The internet has become a significant part of our daily lives; so has social media. The increasing numbers of users encouraged many companies to deal with digital media marketing not just as an alternative to traditional media marketing, but as an essential tool that boosts the company brand to a wider audience. The sport industry has benefited from the transformation to a more digital society. In this respect, the number of followers for football clubs has been increasing enormously with the increasing popularity of the social media platforms. This book sheds light on the digital marketing trends in the football industry.

O autorze

Karim Aboul-Dahab holds a Doctor of Business Administration (DBA) degree from the Graduate School of Business of the Arab Academy for Science, Technology and Maritime Transport. His DBA dissertation addressed the efficiency of the Logistics Performance Index (LPI) Weighting System produced by the World Bank.