ISBN-13: 9780367137502 / Angielski / Twarda / 2022 / 200 str.
ISBN-13: 9780367137502 / Angielski / Twarda / 2022 / 200 str.
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement.