Digital Marketing New Ways of Doing Business

ISBN-13: 9786206261544 / Angielski / Miękka / 52 str.

Régis Sousa

Opis

Digital marketing has become a major ally for companies to stand out in the market, due to the exchange of information and collaboration of Internet users with websites and virtual services. With the expansion of new concepts and media on the internet, companies have started to invest most of their resources in digital marketing strategies. In this relatively inexpensive but extremely complex electronic medium, companies need to know well the audience to be reached, identify what consumers want and how the relationship will be made.

O autorze

Author has published books in the areas of Marketing Administration, Public Private Partnership, Entrepreneurship. Master in Administration and Marketing and university professor in undergraduate and graduate courses.