Digital Marketing For Dummies

ISBN-13: 9781119660484 / Angielski / Miękka / 2020 / 368 str.

Russ Henneberry

Opis

Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.

Spis treści

Introduction 1Part 1: Getting Started with Digital Marketing 5Chapter 1: Understanding the Customer Journey 7Chapter 2: Choosing the Right Marketing Campaign 27Chapter 3: Crafting Winning Offers 39Part 2: Using Content to Generate Fans, Followers, and Customers 61Chapter 4: Pursuing Content Marketing Perfection 63Chapter 5: Blogging for Business 87Chapter 6: Taking Stock of 65 Blog Post Ideas 107Part 3: Generating Website Traffic 135Chapter 7: Building High-Converting Landing Pages 137Chapter 8: Capturing Traffic with Search Marketing 155Chapter 9: Leveraging the Social Web 181Chapter 10: Tapping into Paid Traffic 213Chapter 11: Following Up with Email Marketing 237Part 4: Measuring, Analyzing, and Optimizing Campaigns 263Chapter 12: Crunching Numbers: Running a Data-Driven Business 265Chapter 13: Optimizing Your Campaigns for Maximum ROI 287Part 5: The Part of Tens 301Chapter 14: The Ten Most Common Digital Marketing Mistakes 303Chapter 15: Ten Trending Digital Marketing Skills to Add to Your Resume 309Chapter 16: Ten Essential Tools for Digital Marketing Success 321Index 337

O autorze

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.