ISBN-13: 9780367444013 / Angielski / Twarda / 2022 / 592 str.
ISBN-13: 9780367444013 / Angielski / Twarda / 2022 / 592 str.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.